Varsity College Introduction To Public Relations Course

IIE Introduction To Public Relations

INTRODUCTION

The general purpose of this short learning programme (SLP) is to introduce working professionals from various programmes (i.e. not public relations professionals) to the field and discipline of public relations. The learning units and outcomes are structured in such a way as to ensure a progression in the student’s basic knowledge and understanding of the nature of public relations.

WHO SHOULD ATTEND

Those who wish to understand the theoretical concepts, functions and techniques of public relations within a range of organisational frameworks.
Those who want to learn and understand the relationships between public relations and internal and external stakeholders in the communicative context of the organisation.
Those who want a broader knowledge of professionalism and business etiquette in the workplace.
Those wishing to learn personal and presentation skills that contribute to professional public relations.
Those who want to apply theoretical concepts to implement a public relations event and learn to use the correct document formats in the implementation of an event.

DURATION

Introduction to Public Relations is offered once a week in the evening or on a Saturday morning over 11 weeks.

PROGRAMME MATERIAL

The SLP fee includes all programme material, which becomes the property of the student. This material constitutes a valuable source of on-going reference.

PROGRAMME EVALUATION

The SLP assessment involves an assignment, test and a formal examination at the close of the programme.

PROGRAMME CONTENT

The nature of public relations
The functions and techniques of public relations
The specialisation areas of public relations
Relationships with target publics
Media liaison
Professionalism in the workplace and business etiquette
Aspects of personal development essential for the public relations practitioner
Event management in public relations

CERTIFICATION

Introduction to Public Relations is a short learning programme (SLP) that is certified by The Independent Institute of Education and endorsed by the Chartered Institute of Business Management (CIBM). Students enrolled in this SLP can apply, on successful completion, for recognition of the learning achieved, for the equivalent module offered on a full time qualification, when registering for any other IIE programmes.

The IIE Higher Certificate in Business Principles and Practice (apply to be exempt from: Introduction to Public Relations)*

*Important note: Entrance requirements apply. Please speak to a consultant for more details. Curriculum changes may occur

All SLPs that are available through The Business School at Varsity College have been specifically designed for working adults. These SLPs differ from The IIE full qualifications that are also available through Varsity College and which are registered on the National Qualifications Framework. Before you register you must ensure that the programme you select best suits your individual learning and workplace objectives.

THE INDEPENDENT INSTITUTE OF EDUCATION – ACCREDITED BY THE BRITISH ACCREDITATION COUNCIL

The IIE is internationally recognised and accredited by the British Accreditation Council (BAC). The BAC has been responsible for setting standards within the independent further and higher education sector for 25 years. Their accreditation is held by hundreds of colleges in the UK and overseas. They provide the leading mark of educational quality for the sector, which is used by students, parents, agencies and beyond as a guarantee of standards. For more information please visit www.the-bac.org