Wits University MM in Strategic Marketing Course



Wits University MM in Strategic Marketing Course

Course Description:

Advance your knowledge of business and marketing concepts and launch your career in marketing. Gain the knowledge and confidence to take on substantial marketing projects using the latest science and thinking.

Course basics:

Duration:
2 YearsQualification:
Masters

Programme structure:
2 years



Study mode:
Part TimeAcademic category:
Specialist degree

Elective course streams:
Applied Services Marketing and Digital Marketing are part of the core course A Research report must also be submitted

Core Courses:

Strategic Marketing Management, Research Methodology, Applied Consumer Behavior, Research Theory & Design, Customer Equity, Accounting & Finance, Advanced Strategic Marketing, Strategic Brand Management, Integrated Communications, Digital Marketing