Henley Business School T10CS Course

Henley : 10 Commandments of communication strategy (T10CS) – with social media as a toolkit

Communication plays an essential function in any organisation – internally and externally as brand message – yet the full power is unrealised.

Benefits

The 10 Commandments of Communication Strategy programme aims to equip you with an understanding of the strategic power function. The programme is designed to provide a practical and elegant framework that is strategy driven. It also showcases social media as a key tool for stakeholder engagement.

Who is it for?

Communication managers, middle-level managers and entrepreneurs.

Duration and structure

This programme is delivered over 2 days, and is designed around the following themes:

Corporate communication as a strategic and holistic systems-function
Communication founded on one anchor message, crafted to be simple, elegant and true to the brand
Stakeholder focused; mapping of stakeholders, understanding their relationship to your brand and the best way to get the desired response
Strengthening the integrity of your brand, building trust and understanding
The 6 capitals model of sustainable development as a strategic framework encouraging systems thinking instead of a linear, silo approach

Henley Business School T10CS Course